Shell RIDE E-Mobility Launch | Lotus International Partnership
Lotus International Company, a Shell consumer products brand licensee, announced the debut of the Shell RIDE SR-5S e-scooter in North America — the first offering in the Shell e-mobility product line.
CANTON, Mich. — Lotus International Company — a Shell consumer products brand licensee — announced the debut of the Shell RIDE SR-5S e-scooter in North America. This is the first offering in the Shell RIDE e-mobility line of products.
Introducing Shell RIDE: E-Mobility for North America
The Shell RIDE product line brings Shell’s global energy brand into the personal electric mobility market. Lotus International Company serves as the brand licensing partner for Shell and manages the full lifecycle of the Shell RIDE program — from supply chain coordination and contract manufacturing through marketing, warehousing and distribution, and post-sale service and support.
The Shell RIDE lineup includes the SR-5S e-scooter and an e-bike — both designed for urban commuters and last-mile transportation.
Shell RIDE SR-5S E-Scooter Specifications
The electric SR-5S is the flagship Shell RIDE product, featuring a front-wheel motor with 350-watt capacity, a maximum speed of 15.5 mph, and a maximum range of 18 miles on a full charge. Additional features include cruise control with three speed modes, dual-braking safety, a folding mechanism for easy storage, and a companion Shell RIDE app for Android and iOS.
The Shell RIDE SR-5S is designed for reliability and ease of service — backed by Lotus International’s nationwide network of 3,700+ field technicians across all 50 states for warranty support and repair.
Full Lifecycle Partnership
The Shell RIDE program exemplifies the kind of end-to-end partnership Lotus International Company is built for. Rather than coordinating between separate manufacturers, distributors, marketers, and service providers, Shell works with one partner who manages the entire Shell RIDE product lifecycle from a single 300,000 sq. ft. facility in Canton, Michigan.
This integrated approach — manufacturing, quality testing, packaging, warehousing, distribution, and post-sale support under one roof — eliminates the coordination overhead and vendor handoffs that slow most consumer product launches. It is the same model Lotus International has applied across consumer products, EV and mobility, and other industries for over 30 years.
About the Partnership
Lotus International Company is a Shell consumer products brand licensee. The Shell RIDE brand, trademarks, and product designs are used under license from Shell plc. Lotus International manages all aspects of the Shell RIDE go-to-market program in North America.
Lotus International Company is an ISO 9001 certified contract manufacturer headquartered in Canton, Michigan, providing assembly, testing, warehousing, distribution, and post-sale services to clients worldwide.